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About the CVBID


The Central Vista Business Improvement District (CVBID) is an area in downtown Vista in which business owners pay an assessment fee that goes toward programs, events and marketing to attract people to Downtown Vista. The activities of the CVBID are overseen by the CVBID Advisory Board, seven business owners appointed by City Council. Administration of the CVBID is overseen by City staff. 


Each year, the businesses collectively create a fund of about $50,000. This money is overseen by the CVBID Advisory Board, a group of business owners representing the district.


Starting in July 2019, the majority of these funds will be distributed in the form of grants for activities happening July 2019 through June 2020. Grant recipients will be announced soon!


Learn more about the CVBID on the City of Vista website here